About Gold Coast Property Photography

What is the Gold Coast Property Photography Difference?

Gold Coast Property Photography aims to create the best possible images for all agents and vendors. This may sound cliché but it is true. But how does this attitude actually vary from other photography companies that are around? Here are a few differences that are often pointed out by clients who have worked with a number of providers around the Gold Coast. Gold Coast Property Photography focuses on the finer details in photo shoots and that starts by providing the best customer service possible. From the start of the booking process, I am happy to guide you toward get the best results possible from your photography session. This begins with an optional free download of the Property Presentation Checklist upon finalising your booking. The checklist itself has been developed through years of experience and with the feedback of clients to help you understand what is required for each photo session. The camera doesn't discriminate and sees everything in the scene, meaning the more effort you put into presenting your property for the session, the better the end result will be. It aims to help by bringing attention to little things that are apart of our daily lives which are often overlooked but can be distracting or unattractive in a photograph. Only the best editors work on our products. For years, I stubbornly spent countless hours editing each and every image delivered. Now however, I work with a small team of dedicated editors who help take the load off the extremely time consuming blending and initial edits that take up the majority of time in post production. Once the editing is complete, all images are returned to me directly for quality control and final adjustments. I personally oversee every image and tweak every image the editors have done to ensure the same high quality you have come to expect is retained, if not surpassed due to the luxury of less overwhelming time constraints. I still continue to edit some images from scratch for each session to ensure I have an accurate benchmark for all edited work to be compared to. Over-processing images is out the door! Following on from the above point about how the images are edited, in the final stage of quality control I ensure the images are not over-processed. My editors have strict instructions to create natural and clean images and they achieve this extremely well. For those unsure of what I'm referring to, an over-processed image is one where the colours, brightness and contrast are so 'over-done' that the final image looks unrealistic. For those who spend time looking at real estate listings, I'm sure you have seen what I'm talking about. A common theme in real estate photography in particular is extreme saturation in areas such as the sky (overly strong colours) and desaturation of walls and neutral tones (completely flat whites and greys). I have seen, many times, images with skies so blue that it looks like it has been painted and walls that are so white they look completely sterile, even if the actual colour scheme of the property is an 'off white' or cream colour. My method of processing is to try and give you a clean but accurate image, something that allows people who visit your open homes to feel like they can trust the images they saw online. The majority of feedback I get with this method is that people who are genuinely interested in property through the images they saw online tend to be more serious about moving forward, which makes sense. If you like something online and you walk in to something that feels accurate and familiar, you're more likely to be comfortable taking the next step. The goal of my photographic technique is to take multiple layers of a single frame and blend them as seamlessly as possible so the final result looks as close to real life as possible. This comes in the form of ambient photography as well as flash photography depending on the situation to help provide the a consistent look across the property.

If you would like to see the Gold Coast Property Photography difference, please visit my photo gallery